In order for me to deconstruct the text from P&P this week I am going to use the article below and the Toronto Star website as an example. P&P first say that when writing on the web you have to make the subject line mean something. There is no clearer way to announce an article than to tell the reader exactly what is going on "York bus strike possible at midnight" clearly states that there could be a bus strike in the York region at midnight. On page 360 they say to put the subject into the title, which is exactly what the Toronto Star writer did.
On page 346 P&P state that you should provide more information not less. While, in this article there isn't much extensive information in this article the way it is set up is to give less more direct information. All of the information however, is still in the article.
There is also a hypertext link to the York Region Transit website for people who want more information about the pending strike.